Along India's coastline, availability follows the seasons. Understanding the rhythm helps you buy what is freshest, most abundant and best value at any given time.
The fishing ban
An annual seasonal fishing ban gives fish stocks time to breed and replenish. It is a cornerstone of responsible fisheries management and a reason supply naturally ebbs and flows.
Buying with the seasons — rather than demanding the same species year-round — supports healthier oceans and more sustainable livelihoods for fishing communities.